Hospitality Sector
More Covers, More Bookings, More Profit. Built by a team that has worked every station.
Your Venue is busy. Is it growing?
Nicholas Bills has spent over 30 years in the hospitality industry, not as an observer, but as an owner and operator. hotels, pubs, bars, cafés, and hotel & venue finding agencies. He’s sat in your chair and faced your challenges.
Hotels & Venues
PUBS & Bars
CAFES & RESTAURANTS
VENUE FINDING AGENCIES
30+ Years EXperience
For Owners Who Want to Build, Not Just Survive.
This isn’t for everyone. It’s for owners and operators who are ready to put in the work and want someone in their corner who knows the trade, the sector.
This is for you if:
You’r turning over a solid business but the profit doesn’t reflect the hours.
You want more of the right customers, and whant them coming back again and again.
You’re still the person holding it all together, and you want a team and systems that don’t need you every shift.
You’re planning a second site, a refurb, a new revenue stream, or an exit.
You’re ready to look honestly at your numbers, your people and your costs.
It’s probably not for you if you’re looking for someone to do it all while nothing changes.
We work with owners who want to act.
From the Pass to the Boardroom. I’ve Done Every Job in Your Building.
I didn’t learn hospitality just from a text book. I started in the kitchen as a cook, and went on to cook alongside some exceptional people including Mary Berry, have my recipies published and being highly commended in National competitions. From there I moved through food and beverage and front of house, and then into sales, and supporting sales teams, building sales and marketing processes and running sales cycles and large bids for National, Multi National and global bids and clients.
I have also then owned, managed, run and scaled pubs, bars, restaurants, cafe’s and Venue finding agencies.
So when you tell me your GP is slipping, your best server handed in notice or your function room sits empty midweek, I don’t need it explained. I’ve been there and know what to do to turn it around.
When you mention RevPAR, yield management, dry hire, or GP percentages on your F&B, we know exactly what you mean and why it matters. When you talk about last-minute cancellations, no-shows, TripAdvisor reviews, or the challenge of retaining good front-of-house staff, he’s navigated all of it.
That shared language means less time explaining and more time solving. You’re not educating your coach. You’re working with one who already understands your world.
The Challenges We Understand
What’s Really Holding Your Business Back!
Most hospitality businesses don’t have a demand or lead problem. They have and engagement and customer experience problem, leading to a conversion, retention and structure problem. Here are 9 we find and fix most often.
Seasonality & Revenue Peaks
The feast-and-famine cycle of hospitality can destroy cashflow if not managed strategically. We understand how to build revenue models that smooth out peaks and troughs, drive off-peak occupancy, and create financial resilience throughout the year.
Yield & Rate Strategy
Too many hospitality businesses undercharge in quiet periods and leave money on the table at peak times. We understand how to build a pricing and yield strategy that maximises revenue per available room, space, or cover — without damaging brand perception.
Staff Turnover & Culture
Hospitality has one of the highest staff turnover rates of any sector. We understand the real cost of recruitment and training, how to build a culture that retains good people, and how to build operational systems that don’t collapse when a key person leaves.
Reviews, Reputation & Online Presence
In hospitality, your reputation is everything — and it’s measured publicly, in real time. We understand how to build a proactive review strategy, manage your online presence across booking platforms, and turn guest feedback into competitive advantage.
Food & Beverage Margins
F&B is where most hospitality businesses bleed profit. Menu engineering, portion control, waste management, supplier negotiation, and kitchen efficiency are all levers that most operators underuse. We know where the margin is — and how to protect it.
OTA Dependency & Direct Bookings
Over-reliance on OTAs like Booking.com and Expedia erodes margin and undermines your direct customer relationships. We understand how to build a direct booking strategy that reduces commission costs and builds a database of loyal guests you own.
Licensing & Compliance
From licensing reviews to food hygiene ratings, health & safety, and employment law, the regulatory burden on hospitality operators is significant. We understand how compliance affects your operations and how to build systems that keep you protected.
Events & Venue Utilisation
For venues, hotels, and food businesses, events represent a significant revenue opportunity that many operators fail to maximise. We understand how to build an events proposition, price it correctly, and fill your calendar with profitable bookings.
Scaling Without Losing Quality
Growth in hospitality creates its own risks — expanding too fast, losing the personal touch, or allowing standards to slip as volume increases. We understand how to build scalable systems and leadership structures that preserve what makes your business special.
How We Help
Four Things That Grow a Hospitality Business
Everything we do comes back to four outcomes. Get more customers, Keep them longer, Build the right structure, people and systems. Run the business on tighter costs.
Get More Customers
Marketing that fills tables, rooms and diaries. Brand Positioning, website, social media, email and local partnerships mapped to the full guest journey from the first search to booking. Built for direct business, to reduce reliance on 3rd party commissions.
Keep Then Coming Back
Retention is the cheapest growth We help you reduce dependence on third-party platforms, build your direct customer base, create loyalty programmes that actually work, and implement marketing strategies that fill your rooms, tables, and event spaces more consistently.
Team Leadership & HR
We help you build a team culture that attracts and retains good people, define roles and responsibilities clearly, create performance frameworks, and build a leadership pipeline so the business is less dependent on you being there every day.
Operational Systems & Scalability
We help you document your processes, standardise your operations, and build the systems infrastructure that allows your business to grow without everything going through you. The foundation for sustainable scale.
Clients We’ve Worked With
Trusted by Hospitality Businesses Across the UK
From independent hotels and boutique country houses to food businesses and lifestyle brands — a selection of the businesses we’ve had the privilege of working with.
Hear From Nicholas
Why Hospitality Business Owners Work With Us
A short introduction from Nicholas on what makes our coaching different — and why sector experience changes everything.
Your video will appear here
Select a video in the sidebar to show it here.
“”Working with Nick has been a real positive turning point for my business. He is professional, diligent, and brings a clear, focused energy to every session. His mix of real-world experience and supportive coaching has helped me refine strategy, improve performance, and build confidence in the future direction of my business. I’d highly recommend him to anyone looking for a consultant and coach who truly makes a difference.””
“”As part of my Help To Grow Management course I was required to select a coach and mentor and selected Nick after evaluating a number of options. I can honestly say that working with Nick has been both thought provoking and very much career affirming. Nick is a good listener and has a wealth of experience that is a great fit for the growth aspirations of our business. I would highly recommend Nick if you are looking to work with a coach and mentor — you will not be disappointed.””
“”I have been working with Nick for some time now and the improvements he has brought to my business has truly changed the path it was on. Working with Nick on my customer journey and seeing things from another perspective has allowed me to improve my overall customer service which has taken my business to the next level. I cannot recommend Nick as a business coach enough — he challenges you with his passion to help you succeed.””
“”Nick has been an invaluable relationship within the first 3 months of our coaching sessions. He has helped me improve my time management and clarity with focus and hashing out business growth ideas. His strength is listening and assisting you to put a clear strategy together to reach your set targets and when needed picks you up when things get a bit crazy with that thing called ‘LIFE’.””