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Don’t F*&K Up the Follow Up!

Ever heard the expression, The Money’s in the follow up.

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Not Screwing Up the Follow Up: The Key to Business Success

Let’s be real: following up is where many businesses drop the ball. It’s not that you don’t have enough leads. The real issue? You’re not following up with them properly. And if you’ve ever thought, “I don’t want to be pushy,” you’re not alone. But here’s the deal—you don’t have to be pushy to follow up effectively. The secret lies in your approach and, surprisingly, a bit of math. Yes, math—the Fibonacci sequence to be exact. Let’s dive in.

The True Cost of Not Following Up

Missed Opportunities

Every lead you ignore is a potential customer lost. Studies show that most sales happen after the fifth to eighth contact. If you’re giving up after one or two attempts, you’re leaving money on the table.

The Long-Term Impact on Business Growth

Failing to follow up doesn’t just hurt your immediate sales. It affects your reputation and trustworthiness. Prospects are less likely to remember you if you don’t stay on their radar.

Understanding the Psychology Behind Follow-Ups

Why People Hesitate

The fear of rejection often stops us from reaching out. But here’s the thing: most prospects aren’t rejecting you. They’re just busy.

How Prospects View Follow-Ups

When done right, follow-ups show that you’re professional and committed. They’re not an annoyance; they’re a reminder that you care.

The “Not Pushy” Myth

Differentiating Persistence from Pushiness

Being persistent means you’re consistent and respectful. Pushiness happens when you’re tone-deaf to your prospect’s needs.

How to Stay Professional and Respectful

Always provide value in your follow-ups. If every message offers something helpful, you’ll never come across as pushy.

The Fibonacci Sequence in Follow-Ups

What Is the Fibonacci Sequence?

The Fibonacci sequence is a series of numbers where each number is the sum of the two preceding ones (e.g., 1, 1, 2, 3, 5, 8). It’s commonly found in nature, art, and now, your follow-up strategy.

How It Applies to Follow-Up Strategies

The idea is to space your follow-ups in a sequence that feels natural and non-intrusive. For example:

  • Day 1: Initial contact
  • Day 2: First follow-up
  • Day 3: Second follow-up
  • Day 5: Third follow-up
  • Day 8: Fourth follow-up

This pattern ensures you’re consistent without overwhelming your prospect.

Crafting Your Fibonacci-Based Follow-Up Plan

Step 1: The Initial Contact

Make your first message concise and value-driven. Introduce yourself and explain how you can help.

Step 2: The First Follow-Up

A quick reminder of your previous message. Provide them with something useful.

Step 3: The Subsequent Follow-Ups

Gradually space out your messages while continuing to provide value. Include testimonials, case studies, or educational content.

Examples of Effective Follow-Up Messages

Email Templates

  1. Initial Email: “Hi [Name], I noticed you’re [specific detail]. Here’s how we can help [problem]. Let’s chat!”
  2. Follow-Up Email: “Hi [Name], just checking in. Did you have a chance to review my last email?”

Phone Call Scripts

“Hi [Name], I wanted to follow up on our previous conversation. Do you have five minutes to discuss how we can solve [specific problem]?”

Social Media Follow-Ups

“Hi [Name], loved your recent post about [topic]. I thought you might find this resource helpful.”

The Importance of CRM Systems

Organising Your Contacts

A good CRM helps you categorise leads, track follow-ups and keep in regular contact.

Automating Follow-Ups

Use automation tools to schedule emails and reminders, ensuring consistency.

Content That Educates and Helps

Providing Value Over Sales Pitches

Focus on educating your prospects about their challenges and how to solve them.

Examples of Helpful Content

  • Blog posts
  • How-to guides
  • Free webinars or demos

Building a Long-Term Relationship

Nurturing Prospects

Regularly check in with valuable content and updates.

Turning Prospects Into Loyal Customers

When prospects trust you, they’ll be more likely to buy and refer others.

Avoiding Common Follow-Up Mistakes

Overloading Your Prospect

Bombarding leads with too many messages, or ways in which you can help them can backfire.

Being Inconsistent

Stick to a schedule to stay top-of-mind.

Tracking and Measuring Your Follow-Up Success

Key Metrics to Monitor

  • Response rates
  • Conversion rates

Adjusting Your Strategy Over Time

Analyse your results and tweak your approach as needed.

Real-Life Success Stories

Businesses That Nailed Their Follow-Up Game

Company A increased sales by 30% using a Fibonacci-based strategy.

Lessons Learned From Their Strategies

Consistency and value-driven content were their keys to success.

Conclusion and Call to Action

The bottom line? Follow-ups are the backbone of business success. Use strategies like the Fibonacci sequence, provide value in every interaction, and organise your efforts with a CRM. Start today—your future self (and your bottom line) will thank you.

FAQs

How Often Should I Follow Up? Follow the Fibonacci sequence for optimal spacing.

What If My Prospect Never Responds? Don’t take it personally. Keep providing value and move on if necessary. Inform them that you will unsubscribe them if you do not hear from them. FOMO often works.

Is It Okay to Follow Up on Social Media? Yes, as long as it’s professional and relevant.

How Do I Personalise Follow-Ups? Use specific details about the prospect’s needs or interests.

What’s the Best Tool for Follow-Ups? A CRM will help keep you organised and help you to automate a lot of this process.

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